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Write With Care: The Course 

You want your writing, your voice, and your work to be known, right? I’m guessing becoming infamous for negatively impacting your Black and Brown readers, LGBTQ followers, and community is not what you had in mind.

The emotional and mental impact that our writing has on other people is vast and expansive. We have the power not only to sell our work, but to tell a story. Maybe you aim to demystify common myths about body acceptance, or to help your followers unlearn the stigma they carry about self-love and self-care. Whatever your objective, it’s all too easy to unwittingly do damage.

It’s only through learning and unlearning that we can develop a new skill – a better skill – for identifying the harm before we hit publish. We can also learn how to identify the damage after we’ve hit publish and the right ways to race to correct it and offer repair.

Sound difficult, right? But, it’s far from impossible. You can do it, and no matter what you’re writing about or who you’re writing to - it matters. Even if your magnum opus is an e-book on cutlery – it still matters.

Over six consecutive weeks, Write with Care: The Course will offer you the courageous inspiration and technical skill to help you learn how to remove the damaging biases from your copy so you can make it even more delightful and impactful.

Your brilliance deserves to be equitable and accessible.

So, what’s the secret? The most brilliant essays, sales pages, e-books and quick guides that I have ever read are brilliant because they are honest; and I’m not talking about the kind of honesty where a person just says whatever first comes to mind, uncensored.. I’m talking about the kind of honesty that we can only write on the page when we are actively invested in our personal transformation, when we are confronting our biases; biases that we all have no matter who we are, where we grew up, or what we like to eat for breakfast.

I’m talking about the kind of honesty that we can only access when we approach our writing with reflection, practice, and consider the vocabulary, phrases, and perspectives we might assume are completely harmless, but that in reality are actually disparaging and damaging to historically marginalized communities - and damaging to your voice, impact, and legacy.

Are you ready to improve your voice? To create work that is powerful and impactful? If so, read on.

THE COURSE

Write with Care is a six-week writing course for the resourceful, courageous, and courteous coach, blogger, and belief worker looking to make their copy more inclusive, more equitable and more anti-racist in the world. In this course, you’ll learn how to remove damaging vocabulary and concepts from your copy so that you can make it even more delightful.

Through a combination of exercises, reading material, group discussions, and feedback, you will be on the road to finding and demonstrating your newly acquired skills and by the end of the course, you’ll produce one or two new copy projects written or edited through a lens of equity and inclusion.

In this course, you’ll get:

  • 3 90-minute masterclasses

  • 2 60-minute office hours

  • 1 Write with Care Journal with writing prompts and reflection questions

  • strategies and tips for auditing your writing through a lens of equity and inclusion

  • tools for writing inclusively about historically marginalized communities

  • laser-sharp reflection for exploring your writing process: using strategies that reduce harm and increase transformation.

  • advice for becoming a boundary keeper in your own editing work

  • the opportunity to reflect on and explore your approaches to harm reductive writing in a brave and welcoming space

This is for you if:

  • You are a coach, blogger, belief worker, or writer who cares deeply about the impact your writing has in the world.

  • You want to invest in ensuring what you write for your work and your business doesn't exclude marginalized people, but you’re not sure where to start.

  • Before you hit “publish” on your copy, you feel concerned about not knowing if something you’ve written is disparaging or harmful, and you need help figuring that out.

  • You’re not looking for the kind of cupcakes and cinnamon spice curriculum that will just tell you what you want to hear. You want guidance from a radical copyeditor who knows how to break down complex topics without watering them down or making them seem simpler than what they actually are.

    Write with Care meets Thursdays, February 14, 2019 - March 21, 2019.

Choose from three tiers of guided reflection, writing support, and professional coaching.

  • 3 90-minute Masterclasses

  • 2 60-minute Office Hours

  • Write With Care Journal

  • Recorded Sessions

    $299

  • 3 90-minute Masterclasses

  • 60-minute Office Hours

  • Write With Care Journal

  • 45-minute 1:1 coaching call

  • Recorded Sessions

    $399

  • 3 90-minute Masterclasses

  • 2 60-minute Office Hours

  • Write With Care Journal

  • Recorded Sessions

  • 1 Website Equity Audit (2 hours 1:1 coaching, customized guide for future comms strategy).

$899

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About Me

My name is Bunny McKensie Mack (pronouns: they/them), and I’m the founder of Radical Copy, a sharp and bold copy editing agency for business owners looking to make an equitable impact in the world through compelling, equitable, and socially conscious copy. I’m an anti-oppression consultant, coach, and writer leveraging the reach of pop culture, satire, and digital education to envision a world filled with harm reduction, healing, and joy. As the Director of Art + Feminism, I lead a global team of organizers working to correct skewed and biased content about marginalized communities on the internet.  

I graduated from the University of Chicago with two communications degrees in Francophone language and literature and Hispanic and Luso-Brazilian Language and Literature. I’m currently pursuing a double Masters degree in Anthropology and Sociology from Witwatersrand University in Johannesburg, South Africa and have been an interpreter and translator for over 10 years.

Originally from the Southside of Chicago, but currently based in Johannesburg, South Africa, I consult with for-profit and non-profit organizations to develop cultures of accountability that dismantle racism and patriarchy. at the individual, interpersonal, and institutional level. My work has been featured in NowThis News, Refinery29, The Guardian, Artsy, Afropunk, The New York Times, Pop Sugar, It Gets Better, Artsy, ArtNews, Wear Your Voice, Bubblegum Club, and  El País.


Write with Care, Week by Week

Week 1:  Exploring Your Story  

  • The importance of narrative: are you confident voicing discomfort with perspectives that feel exclusionary and hurtful?

  • Who’s telling your story- the impact of our past on our present perspective

  • How to shine your voice with inclusive language and build confidence

  • We all have a beginning. We all have an origin point. How does our personal history impact our writing?

  • What makes your writing inclusive? Why does it matter?

  • Why is vulnerability such an important factor in writing with the health and wellbeing of others in mind? How do we get vulnerable?

  • Practical exercises and drafting your first writing project.

Week 2: Dialoguing and POV

  • What are we looking for when we’re editing our work for damaging vocabulary, phrases, and unconscious biases?

  • What to keep, what to delete: spotting weak points and strengths. How do we better understand how biases work and function so we can more easily identify them when we see them in our writing?

  • What does inclusive editing look like?

Week 3: Awareness, Analysis, and Accountability

  • The inner life of bias: How do we reproduce confront common stereotypes and mythologies in our writing?

  • How do we confront it? How do we use it to identify it in the writing of other people?

  • Are we saying too much or too little?: strategies for editing our own writing for implicit and explicit messaging.

Week 4: Solo Adventure

  • The scaffolding of anti-racist writing and editing: how to build a strategy for your own writing and editing work

  • The differences in between writing that’s bias conscious and writing that isn’t

  • Practicing editing skills: editing writing from books, newspapers, and newsletters for damaging biases

Week 5: Group Work

  • Discussion and workshopping submitted examples that were developed during Week 4’s solo adventure.

Week 6: Editing and Ending 

  • What’s next for your writing process?

  • What are you going to take to task on this?

  • Last workshop, last submissions

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Choose from three tiers of guided reflection, writing support, and professional coaching

  • 3 90-minute Masterclasses

  • 2 60-minute Office Hours

  • Write With Care Journal

  • Recorded Sessions

    $299

  • 3 90-minute Masterclasses

  • 2 60-minute Office Hours

  • Write With Care Journal

  • 45-minute 1:1 coaching call

  • Recorded Sessions

$399

  • 3 90-minute Masterclasses

  • 2 60-minute Office Hours

  • Write With Care Journal

  • Recorded Sessions

  • 1 Website Equity Audit (2 hours 1:1 coaching, customized guide for future comms strategy).

$899

Have questions? Unsure if Write with Care is right for your writing? Get in touch!

For this inaugural cohort of Write With Care, I’m capping enrollment at 18 participants. *Payment plans available at request.*

Once a purchase is complete, no refunds are available.

Class begins Thursday, February 14, 2019 and ends Thursday, March 21, 2019. 3 Masterclasses: Thursdays, 8pm-9:30pm EST. 3 Office Hours: Saturdays, 12pm-1pm EST

All masterclasses and office hours will be recorded. Can’t attend a session? No problem. I’ll send you a recording after the session.

Upon registration, all participants are signed up for my newsletter - feel free to opt-out at anytime. #boundaries

Interested in attending, but don’t have the funds? Scholarships are available for persons representing marginalized communities. Email me at work@mckensiemack.com for more.

Any and all harmful behaviors and/or language in text will result in removal of the user, without refund.