Write With Care: The Webinar

Wednesday, Jan 16, 2019, 6pm-7pm EST

Have you ever read another person’s blog post, website, or e-book and thought “what in the world were they thinking when they wrote this down and shared it?”

Have you ever read old writing of yours and thought, “what in the world was I thinking when I wrote this down and shared it?”

I have. We all have.

And you know what? We can do something about it.

Every day we pick up our digital pens to write on the internet, we make an impact. The kind of impact depends on what we write down and how we write it.  Because words are powerful - we hold in our pens the power to simply mirror our society or transform it. Our writing has the potential to change the ways that people view themselves, the ways that we view ourselves, , and the ways our communities view our world.  

I know what you might be thinking:

Why does this matter?

I’m just trying to sell an e-book on cutlery, not change the world.

My blogs are important and I want to make a positive impact but I don’t know if I can or where to even begin.

It’s not just about making our copy compelling, it’s about writing our work so it’s inclusive and accessible. It’s about doing our best work.

For many of us, our writing serves as a means of telling people who we are, what we believe in, and why it’s important. No matter how much we read about social injustice, every single one of us has taken in messages and signals about power and privilege that impact how we think, what we say, and ultimately what we put down on paper. We don’t have a choice on how these messages impact us and how - but that doesn’t mean we can’t do anything about it. That doesn’t mean it has to keep us from writing work that’s uplifting, compelling, and inclusive. But what how do we get there?

Well, we get there together. That’s where I come in.

Write With Care is a free 60-minute webinar for coaches, bloggers, belief workers, and writers looking to take the damaging vocabulary and concepts out of their copy so they can make it more delightful.

Let's talk about the ways we write about marginalized communities.

Let’s talk about the ways we write about ourselves.

Let’s talk about the ways we write with care.

Here’s what you’ll get:

  • strategies and tips for auditing your writing through a lens of inclusion and equity.

  • tools for speaking about Black and brown communities, LGBTQ communities, and more.

  • laser-sharp reflection for finding your definition of what it means to write inclusively; using strategies that reduce harm and catalyze transformation.

  • advice for becoming a boundary keeper in your own writing process.

  • tips for developing guidelines for inclusive writing and editing.

  • the opportunity to reflect on and explore your approaches to inclusive writing in a brave and welcoming space.

This is why it matters:

  1. Let’s face it - we live in a pressurized world, and in a pressurized world we decide which side of history we want to be on. That comes through in what we write and how we write it.

  2. When you create from a place of transformation, the only way to ensure that you’re able to reach as many people as possible is to create content that doesn’t exclude because of your own conscious and unconscious biases. You can do better. I’ll show you how.

  3. When we don’t feel confident in talking about a subject, a community, a concept - we often run away from it. The less we know, the more likely we are to shy away from the work that calls us. The more we shy away from our calling, the less likely we are to be truthful in our copy. And everyone knows half-truth writing is dull, boring, and basic. We need more transparency in what we read on the internet. Let’s start with what you and I put on the page.

This is for you if:

You are a coach, blogger, belief worker, or writer who cares deeply about the impact your writing has in the world.

You want to invest in ensuring what you write for your work and your business doesn't exclude marginalized people, but you’re not sure where to start.

Before you hit the “publish” button, you feel concerned about not knowing if something you’ve written is disparaging or harmful, and you need help figuring that out.

You’re not looking for the kind of popsicle webinar that will just tell you what you want to hear. You want guidance from an established boundary keeper who knows how to break down complex topics without watering them down or making them seem simpler than they actually are.

You’re trying to make a change, you’re trying to make a buck, and you’re trying to be a good person.

Ready to get started?

Sign up for my free webinar Write With Care to get the tools and tips that you need to make your copy conscious and inclusive.

Register HERE.

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About Me

My name is Bunny McKensie Mack (pronouns: they/them), and I’m the founder of Radical Copy, a sharp and bold copy editing agency for business owners looking to make an equitable impact in the world through compelling, equitable, and socially conscious copy. I’m an anti-oppression consultant, coach, and writer leveraging the reach of pop culture, satire, and digital education to envision a world filled with harm reduction, healing, and joy. As the Director of Art + Feminism, I lead a global team of organizers working to correct skewed and biased content about marginalized communities on the internet.  

I graduated from the University of Chicago with two communications degrees in Francophone language and literature and Hispanic and Luso-Brazilian Language and Literature. I’m currently pursuing a double Masters degree in Anthropology and Sociology from Witwatersrand University in Johannesburg, South Africa and have been an interpreter and translator for over 10 years.

Originally from the Southside of Chicago, but currently based in Johannesburg, South Africa, I consult with for-profit and non-profit organizations to develop cultures of accountability that dismantle racism and patriarchy. at the individual, interpersonal, and institutional level. My work has been featured in NowThis News, Refinery29, The Guardian, Artsy, Afropunk, The New York Times, Pop Sugar, It Gets Better, Artsy, ArtNews, Wear Your Voice, Bubblegum Club, and  El País.


>> Can’t attend live? No problem. A recording will be available to all registered participants 48 hours after the webinar’s end.

>> All participants will automatically be signed up for the Radical Copy newsletter - feel free to opt-out at anytime.

>> Any and all harmful behaviors and/or language in text will result in removal of the user, without refund.

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