What moved you to start Radical Copy?
I started my copywriting consultancy two years ago when I realized that several people in my community of women, femmes, and queer people of color needed help when it came to bringing their professional experiences to life on digital paper. Many of them wrote about themselves in a way that underestimated the infinite value of their labor. From there, I began thinking about the ways that we're impacted by all the wrong things we're taught about power, gender, and race throughout and how these stereotypes become implicit biases that seep into our written work. What if you hired an expert to audit your values, your mission statement, your sales pages for implicit bias? How would that contribute to building a diverse, sustainable community around the culture of your organization and your business?
I've heard you talk about Toxic Copy before. What’s that?
Toxic Copy is a term I coined to describe business focused and/or not for profit community focused copy on the internet that by it's existence excludes Black and brown folks, queer folks, trans folks, women, gender non-binary folks etc., from the conversation. For example, if you were to write "all men and women can understand the need for a hiring a coach to work them through the first steps of starting a business," you've written an exclusive invitation to do business only with people who identify as male or female, completely excluding gender non-conforming people from the conversation. And why? Why exclude when you can create diverse, inclusive, and autonomous communities of audiences who although very different in experiences, identities, passions- share one thing in common - their investment in you and your work.
I don’t want to look a mess out here like the the Pepsi can fiasco or that 2018 United apology. What do I do next?
Let's craft a mission statement together that doesn't perpetuate harmful stereotypes about Black and brown people and LGBTQ communities. Let's scan a series of e-books for exclusive language and implicit bias so that we're using our power to build up community instead of tearing it down. Ready to get started? Fill out my client intake form below.